Is Your Business Camera-Ready for 2027?

Five young women in navy blue shirts pose together laughing near large wooden windows in an elegant room.

"If I covered your logo and business name, would your photographs still tell me whose business this is?"

—HBP

Your Website

☐ Is your current headshot less than 2–3 years old?

☐ Does your headshot actually look like you now?

☐ Can I see the owner/founder?

☐ Can I see your team?

☐ Can I see your actual location?

☐ Are you using stock photos where real photographs could be used?

☐ Do you have images showing what it's like to work with you?

Your Social Media

☐ Do you have enough original images to post consistently?

☐ Do customers see the people behind the company?

☐ Do you have vertical images/video for reels and stories?

☐ Do you have behind-the-scenes content?

Your Marketing

☐ Do you have high-resolution photographs available for print?

☐ Horizontal images for website banners/billboards?

☐ Vertical images for social?

☐ Negative-space images where a designer can add text?

☐ Current team and staff photographs?